2018 - Toolkit

Promoting Shared Use

A Resource Guide for Improving Physical Activity Opportunities in Your Community

Shared use is a tool that property owners can use to fill a need in their community for recreational facilities and increase opportunities for physical activity. This guide covers two types of promotion: promoting your shared use space to program providers and promoting the activities and programs to community members.

In order for your shared use space to be effective, you need people to activate the space. This is where promotion comes into play. This guide begins with a discussion on creating a promotions plan, and then provides guidance on strategies and best practices for promoting your space to program providers and to community members. Resources including templates and examples are linked throughout the document and are provided in an appendix.

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